Doing Business in Asia

Doing business in Asia is different from doing it in any other place in the world. However, with many industries becoming worldwide, business in Asia should not be avoided. There are several aspects you should be aware of when working in Asia. Even though there may be some mistakes made in the beginning, it doesn't mean you can't develop a good working relationship in the end.

Before having that first meeting, try to get someone to plan the meeting who has already dealt with the people and their culture. Don't ever assume that you understand it yourself if you've never done it before. Have the meeting planned with people who are at the same corporate level as your own people. There shouldn't be a mix. Be polite, respectful and humble. Even though the negotiators in Asia are known for being determined and taking advantage of any weakness, Asian business people will react negatively to anyone who is ill-mannered, conceited or inconsiderate. This polite attitude should be carried to every person you deal with in Asia. Remember that the jokes that you share within your own company may be funny and understood by you, but it won't be by the Asian company. Stay away from joking during the meeting. Keep it down to business, friendly but serious.

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Do not embarrass anyone at the meeting. Losing face is very critical with Asian business people. Do any criticisms in private if you can.

Be patient. Asians will want to know everything about your company before even discussing the business at hand. This is very important for them to develop a relationship. Do the same about their company before you begin. Know about their economic state and government policies as much as you can.

It is good to bring a gift, such as a carton of cigarettes, a bottle of liquor, or something else that is small. Anything more may let them believe that a special business favour is expected from them. Be careful.

It would be helpful to have someone on your team speak their language. Many Asian companies would do the same and it creates good business with them. However, it is not always easy to find someone who can speak the language fluently to work for your company.

There are ups and downs in doing business in Asia, but by doing your homework well, and having someone who knows helping you, there is a great advantage in developing a successful business relationship with an Asian business.

For advice and practical assistance on doing business in Asia please contact NBDA (UK) now!